| 基于视觉文化理论的安徽城市形象塑造与传播 |
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| 引用本文： | 李化来.基于视觉文化理论的安徽城市形象塑造与传播[J].数码设计:surface,2014(11):68-70. |
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| 作者姓名： | 李化来 |
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| 作者单位： | 安徽师范大学传媒学院,安徽芜湖241000 |
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| 基金项目： | 2014年度安徽省哲学社会科学规划青年项目：《基于视觉文化理论的安徽城市形象塑造与传播策略研究》,项目批准号：AHSKQ2014D116 |
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| 摘 要： | 一座城市形象的塑造与这座城市的文化有关,当然,也与其一贯表现出现的形象有关。一座城市形象的形成是基于外地人对这座城市的直观上的感受,这就是视觉文化理论的作用。安徽城市形象的塑造基于其视觉文化的形成,如何传播安徽城市形象,以使得安徽在人们眼中拥有较为完美的形象也需要视觉文化理论的支持。
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| 关 键 词： | 视觉文化 城市形象 塑造 传播 |
Based on the Theory of Visual Culture Anhui Urban Image and Communication |
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| Authors: | LI Hua-lai |
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| Affiliation: | LI Hua-lai (School of media ＆ communications Anhui Normal University, Wuhu 24]000, China) |
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| Abstract: | Image of a city and culture of the city concerned, of course, but also its image appears consistent performance related. The formation of a city＇s image is based on an intuitive perception of outsiders city, which is the role of visual culture theory. Anhui City Image-based formation of visual culture, and how to disseminate Anhui city＇s image in the eyes of the people so that Anhui has a more perfect image also needs the support of visual culture theory. |
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| Keywords: | visual culture urban image shaping spread |
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