最后一公里

品牌营销是一项系统大工程，包括品牌资产建设、信息化建设、渠道建设、客户拓展、媒介管理、品牌搜索力管理、市场活动管理、口碑管理、品牌虚拟体验管理等多方面内容。从确立企业的理想和使命、洞察市场发展趋势到找出适合的生存空间、品牌定位．再到产品设计、形象建设、传播推广、圈地扩张、销售执行、持续维护，这是一条从战略规划、战术设计到实地开战、收获战果的长征之路。路途的源头是一个谋划已久的宏大理想或是一个灵机一动的想法，终点是产品、包装、广告、销售终端、一线销售／服务人员甚至一句广告语，

The Last Kilometer

Brand marketing is a long journey starting from the market surveys, through the careful planning and brand positioning, product strategies, promotional strategies, advertising strategies and channel strategies to the last kilometer the brand image design. How to properly take the last kilometer？ Sunson Brand Design has two points of view： Firstly, to give special attention to this last kilometer, i.e. to partner with an excellent design agency for this last kilometer; Secondly, the brand image must have something to say and can well interpret the brand spirit.