Semantic priming: A cognitive neuroscience approach.

Posner and Snyder have proposed that semantic priming involves two processes: Automatic spreading activation and consciously directed attention. According to this view, activation will spread from the node in memory for the prime to nodes for related words. This facilitates response to related words, but does not produce inhibitory effects. Attention, however, is viewed as a slow serial process that produces both facilitation and inhibition effects, but only at a long stimulus onset asynchrony (SOA). An alternative model has been developed based on a paper by Walley and Weiden. According to our model, facilitation effects are attributed to spreading activation in a network of neurons. Our model differs from Posner and Snyder's model in that we assume that automatic spreading activation, if strong enough to cause neurons to discharge, will produce inhibitory effects through a mechanism of recurrent lateral inhibition. Consequently, this model predicts that if spreading activation is strong enough, responding to unrelated target words will be inhibited even though attention is not directed to the related target. It is possible that even with strongly related prime-target pairs, spreading activation may not be sufficient to cause neurons to discharge and generate lateral inhibition without some additional facilitation resulting from effort-induced arousal. (PsycINFO Database Record (c) 2010 APA, all rights reserved)