| 宁夏清真牛羊肉市场营销策略研究 |
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| 引用本文： | 葛志军,田立强.宁夏清真牛羊肉市场营销策略研究[J].肉类研究,2008(12). |
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| 作者姓名： | 葛志军 田立强 |
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| 作者单位： | 1. 宁夏大学,农学院,银川,750021
2. 银川大学,银川,750105 |
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| 摘 要： | 本文分析了宁夏清真牛羊肉市场营销的宏观及微观环境,指出了市场营销中存在的不足,提出了改进和提高清真牛羊肉市场营销水平的措施及策略。
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| 关 键 词： | 宁夏 清真牛羊肉 营销策略 |
Marketing Strategy of Muslim Beef and Mutton in Ningxia |
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| GE Zhijun,TIAN Liqiang.Marketing Strategy of Muslim Beef and Mutton in Ningxia[J].Meat Research,2008(12). |
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| Authors: | GE Zhijun TIAN Liqiang |
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| Affiliation: | GE Zhijun1; TIAN Liqiang2 (1. Agricultural College of Ningxia University; Yinchuan; 750021; 2. Yinchuan University; 750105); |
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| Abstract: | This paper analyzed the macro-environment and micro-environment of marketing of Muslim beef and mutton in Ningxia, indicated the shortages in marketing, and brought forward measures and strategy for improving and enhancing the marketing level of Muslim beef and mutton. |
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| Keywords: | Ningxia Muslim beef and mutton marketing strategy |
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