| 应用CRM知识管理系统提高包装企业市场竞争力 |
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| 引用本文： | 龚箭,刘颖,张红.应用CRM知识管理系统提高包装企业市场竞争力[J].包装工程,2005,26(6):117-118,131. |
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| 作者姓名： | 龚箭 刘颖 张红 |
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| 作者单位： | 重庆工学院,重庆,400050;重庆大学,重庆,400040 |
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| 摘 要： | CRM知识管理是现代管理的一种先进管理思想,集数据挖掘技术和智能分析为一体.分析了包装企业应用CRM知识管理系统为何能提高企业竞争力,提出了包装企业实施CRM知识管理系统的设计方案,对包装企业的生产、设计、市场、销售进行全方位的管理.
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| 关 键 词： | 客户关系 CRM知识管理系统 包装企业 |
| 文章编号： | 1001-3563（2005）05-0117-02 |
| 收稿时间： | 2005-10-09 |
| 修稿时间： | 2005-10-09 |
Research on applying CRM knowledge manage system to improve market's competitive ability in packaging enterprises |
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| GONG Jian,LIU Ying,ZHANG Hong.Research on applying CRM knowledge manage system to improve market's competitive ability in packaging enterprises[J].Packaging Engineering,2005,26(6):117-118,131. |
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| Authors: | GONG Jian LIU Ying ZHANG Hong |
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| Affiliation: | 1. Chongqing Institute of Technology, Chongqing 400050, China; 2. Chongqing University, Chongqing 400040,China |
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| Abstract: | CRM knowledge manage is an advanced manage idea in modern management,which combined data mining and intelligence analyses into a body.The paper analyzed the reason why packaging enterprises can improve market's competitive ability by applying CRM knowledge manage system,and gave the design scheme that packaging enterprises actualize CRM knowledge manage system which progress full-scale management to production,design,market and vendition in packaging enterprises. |
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| Keywords: | customer relationship CRM knowledge manage system packaging enterprises |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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