面向服务悖论规避的制造企业服务衍生状态判定

针对制造企业服务衍生可能出现"服务悖论"而出现服务转型失败的问题,在考虑产品主导逻辑与服务主导逻辑下制造企业成本和绩效关系的基础上,构建了两种主导逻辑下的供需价值创造模型,旨在探究两种主导逻辑下制造企业价值创造机理以及服务衍生对企业绩效影响的内在规律.研究表明,制造企业采取服务主导逻辑未必能够实现供需价值的更大创造,而...

Determination of service derivative status in manufacturing for overcoming service paradox

Manufacturing enterprises servitization may fail because of the existence of service paradox in the process of service derivative.To explore the value creation mechanism of manufacturing enterprises under two dominant logics and the internal laws of service derivative on manufacturing performance,a supply-demand value creation model was built considering the relationship between the cost and performance of manufacturing enterprises under both product and service dominant logic.The results showed that the service dominant logic of manufacturing enterprises might not be able to achieve greater value creation of supply and demand,but existed a boundary measured by the unit cost of products.Under the service dominant logic,the overall optimal value of supply and demand was affected by enterprise's attention to customer interests and customer repurchase rate.The relationship between the service level of manufacturing and the overall value of supply and demand was inverted U-shape.The results provided theoretical guidance for manufacturing enterprises to implement service derivatives.