| 基于营销理论的高校就业工作研究 |
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| 引用本文： | 胡习文. 基于营销理论的高校就业工作研究[J]. 武汉理工大学学报(信息与管理工程版), 2007, 29(5): 133-136 |
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| 作者姓名： | 胡习文 |
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| 作者单位： | 武汉理工大学,自动化学院,湖北,武汉,430070 |
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| 摘 要： | 目前我国高校毕业生逐年递增,大学生就业难成为一种普遍现象,如何在激烈的就业市场中找到适合毕业生自身的工作已引起社会、学校、家长和学生的关注。提出要引入市场营销理论为高校就业工作导航,以适应不断发展中的就业工作的需要。
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| 关 键 词： | 营销理论 中国高校 大学生就业 |
| 文章编号： | 1007-144X（2007）05-0133-04 |
| 修稿时间： | 2006-12-19 |
Employment Guidance for University Students Based on Marketing Selling Theory |
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| HU Xiwen. Employment Guidance for University Students Based on Marketing Selling Theory[J]. Journal of Wuhan University of Technology(Information & Management Engineering), 2007, 29(5): 133-136 |
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| Authors: | HU Xiwen |
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| Affiliation: | Lect. ; School of Automation, WUT, Wuhan 430070, China. |
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| Abstract: | Nowadays the university graduates have increased gradually.It has been a usual phenomenon that graduates cannot find a job easily.Not only university and student,but also the whole society has paid more and more attention to how to find a suitable job for the graduates.It is put forward that marketing selling theory can applied into the employment guidance for university students for reference. |
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| Keywords: | marketing selling theory Chinese university university student employment |
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