| 电力客户关系管理系统浅析 |
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| 引用本文： | 焦杏绵.电力客户关系管理系统浅析[J].电力学报,2007,22(1):128-130,141. |
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| 作者姓名： | 焦杏绵 |
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| 作者单位： | 山西大学工程学院,山西,太原,030013 |
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| 摘 要： | 供电企业建立新型的企业和客户供需关系,分别不同的客户类型,提供差异化的电能服务,已成为营销管理的重要策略。本文在简述客户关系管理内涵和管理基本理念的基础上,对电力客户关系管理系统的数据挖掘、数据仓库及软件功能进行了初步探讨,以期为电力客户关系管理系统的总体规划提供一些参考。
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| 关 键 词： | 电力营销 客户关系管理 数据仓库 信息系统 |
| 文章编号： | 1005-6548（2007）01-0128-03 |
| 修稿时间： | 2006-11-252006-12-04 |
A Tentative Study of Management System of Electric Power Client Relationship |
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| JIAO Xing-mian.A Tentative Study of Management System of Electric Power Client Relationship[J].Journal of Electric Power,2007,22(1):128-130,141. |
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| Authors: | JIAO Xing-mian |
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| Affiliation: | Engineering College of Shanxi University,Taiyuan 030013,China |
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| Abstract: | Setting up the new relationship of demand and supply between enterprises and clients,distinguishing the differences in clients,providing power and service according to different demands,all of them are the important marketing strategy for power supply enterprise in reforming and innovating.Firstly the paper simply explains the meaning and the basic viewpoint of management for client relationship,then explores the data dig,data storage and software function in order to lead the total plan for the system of electric power client management. |
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| Keywords: | electric power marketing client relationship management data storage information system |
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