Government organizations’ innovative use of the Internet: The case of the Twitter activity of South Korea’s Ministry for Food,Agriculture, Forestry and Fisheries |
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Authors: | Seong Eun Cho Han Woo Park |
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Affiliation: | (1) The Cyber Emotions Research Center, Yeungnam University, Gyeongsan, South Korea;(2) Media and Communication, Yeungnam University, Gyeongsan, South Korea;(3) Asia Triple Helix Society, Seoul, South Korea;(4) The WCU Webometrics Institute, Gyeongsan, South Korea |
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Abstract: | Noting the government’s role in diffusing information across various sectors of society, this study analyzes the Twitter activity
of the Ministry for Food, Agriculture, Forestry and Fisheries (MFAFF), one of Korea’s government organizations. From a broad
perspective, this study provides a better understanding of innovation activity mediated by social media—particularly the government’s
Twitter activity, a topic that has not been addressed by previous webometric research on Triple Helix relationships—by employing
social network analysis and content analysis. The results indicate some limitations of the MFAFF’s activity on Twitter as
a mutual communication channel, although Twitter has the potential to facilitate risk management. Further, based on the MFAFF’s
confined use of its Twitter account, the results suggest that its Twitter account can be an effective information distribution
channel, indicating Twitter’s value as a communication tool for innovation activity through social media. This study provides
an empirical analysis of the government’s Twitter activity and contributes to the literature by providing an in-depth understanding
of the Triple Helix relationship on the Web. |
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