| 虚拟现实条件下网上购物环境设计的工程心理学分析 |
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| 引用本文： | 李江予 张侃. 虚拟现实条件下网上购物环境设计的工程心理学分析[J]. 人类工效学, 1999, 5(4): 1-4 |
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| 作者姓名： | 李江予 张侃 |
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| 作者单位： | 中国科学院心理研究所!北京100101 |
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| 摘 要： | 网上商店的界面设计一直是影响网上零售业发展的重要因素之一。初步研究发现，虚拟现实方式将对网上消费者的购物行为产生很大的积极影响，但现实中关于网上商店界面设计的系统研究却很少。文章从信息活动角度，分析网上购物的虚拟现实表征形式的工程心理学意义及其影响因素。
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| 关 键 词： | 工程心理学 虚拟现实 网上购物 信息系统结构 媒体表征形式 注意理论 |
Engineering Psychological Analysis of Interface Design of Shopping|on|Line in Virtual Reality |
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| LI Jiang|yu,ZHANG Kan. Engineering Psychological Analysis of Interface Design of Shopping|on|Line in Virtual Reality[J]. Chinese JOurnal of Ergonomics, 1999, 5(4): 1-4 |
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| Authors: | LI Jiang|yu ZHANG Kan |
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| Abstract: | The designing of the storeinterface on Web has always been one of the important factors that affect retail service on|line. Study found that the representation in Virtual Reality (VR) would give great positive impact on purchase behavior of consumers on Web. But systematic study on the interface design of shopping|on|line is spare. This paper analyzes the Engineering Psychological significance and influential elements of VR too shopping|on|line from the information activity point of view. |
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| Keywords: | engineering psychology virtual reality shopping|on|line information hierarchy media representation model attention theories |
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