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Adventure tourism and adventure sports injury: the New Zealand experience
Authors:Bentley Tim A  Page Stephen J  Macky Keith A
Affiliation:

aDepartment of Management and International Business, Massey University at Albany, Private Bag 102904 NSMC, Auckland, New Zealand

bDepartment of Marketing, University of Stirling, Stirling, Scotland FK99 4LA, UK

Abstract:The primary aims of this study were to establish a client injury baseline for the New Zealand adventure tourism and adventure sport sector, and to examine patterns and trends in claims for injury during participation in adventure activities. Content analysis of narrative text data for compensated injuries occurring in a place for recreation and sport over a 12-month period produced over 15,000 cases involving adventure tourism and adventure sport. As found in previous studies in New Zealand, highest claim counts were observed for activities that are often undertaken independently, rather than commercially. Horse riding, tramping, surfing and mountain biking were found to have highest claim counts, while hang gliding/paragliding/parasailing and jet boating injuries had highest claim costs, suggesting greatest injury severity. Highest claim incidence was observed for horse riding, with female claimants over-represented for this activity. Younger male claimants comprised the largest proportion of adventure injuries, and falls were the most common injury mechanism.
Keywords:Adventure tourism  Adventure sport  Unintentional injury  Injury compensation claims  Injury epidemiology
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