国家矿山公园宣传推广路径比较

国家矿山公园的宣传推广工作对于公园建设至关重要。从管理体制、宣传模式、效果及困境等方面,对我国的黄石、开滦、芙蓉山国家矿山公园,以及德国的艾姆舍尔公园、美国的帝国金矿州立历史公园进行比较,以期为我国矿山公园未来的发展提供参考。研究结果表明:国家矿山公园的宣传离不开政府的人力物力支持,也离不开健全的管理体制、专业的宣传队伍的支撑。目前我国的矿山公园尚处于初创阶段,管理体制有待完善,特色的旅游产品尚未完全开发,宣传效果参差不齐。因此,矿山公园应当加强自身管理体制建设,推出特色旅游项目进行宣传,还要利用电视、网络、广播媒体等媒体工具,通过多种营销途径,与时事热点相结合,寻求国家矿山公园宣传新路径。

PROPAGANDA PATHS COMPARISON OF STATE MINE PARKS

Propaganda of state mine park plays a big role in park construction. This paper compares the state mine parks from management, propaganda modes, effects and plights, including China's Huangshi, Kailuan, Furongshan, and German Elm Sher Park, America's Empire Mine State History Park, aiming at offering references for the future development of China's mine parks. Propaganda of state mine parks depends upon governmental supports and sound management, professional propaganda team work. China's state mine parks are at the initial stage with their management to be improved, not fully-developed tourism products and uneven propaganda effect. This paper presents approaches to propaganda of state mine parks on boosting management, developing featured tourism products, using TV, network and broadcast, setting up multiple sales channels and combining with popular events. 