试论中小企业品牌经营

论述了品牌是企业和产品的象征和代表，品牌在企业的营销活动中发挥着重要作用。探讨名牌战略的构成具有重大的现实意义。介绍了核心战略、辅助战略、维护战略是名牌战略中不可或缺的三个组成部分。实施名牌战略的企业应正确理解名牌战略的意义和处理三者之间的关系，并依照三者的关系，有计划有步骤地循序推进。

Discussion on Brand Management of Minor Enterprises

Expounds that the brand is the symbolization and the representative of the enterprise and the products,the brand plays a important role in marketing activity of the enterprise.Discusses the composition of famous brand strategy is of great and real significance.Introduces core strategy,assist strategy and safeguard strategy are three components of needful in the famous brand strategy.Implements the famous brand strategy that the enterprise must understand correctly the meaning of the famous brand strategy and handles the relationship among them and according to the relationship impels with measured strokes and in proper sequence.