Attitude formation: the development of a color-preference response through mediated generalization.

"The investigation was designed to test the general hypothesis that a color-preference response (positive attitude) could be developed through mediated generalization, and that this preference could be demonstrated in four situations differing in context, complexity, and social significance." An analysis of the findings in terms of reinforcement learning theory principles and concepts is presented. (PsycINFO Database Record (c) 2010 APA, all rights reserved)