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南昌市城区商品房开发策略研究
引用本文:梅杰,欧阳乐.南昌市城区商品房开发策略研究[J].山西建筑,2010,36(35):225-227.
作者姓名:梅杰  欧阳乐
作者单位:南昌航空大学土建学院本科生,江西南昌330063
摘    要:从整体市场、区域、项目逐步深入进行市场调研分析,借由全面的市场及消费者调研,针对南昌市区的商品房开发,提出了切实的具有市场导向的开发策略,以期指导南昌城区的合理规划和市民购房时的理性选择。

关 键 词:房地产  开发策略  供求关系.市场定位

Research on development strategies of commercial houses in urban area of Nanchang
MEI Jie,OUYANG Le.Research on development strategies of commercial houses in urban area of Nanchang[J].Shanxi Architecture,2010,36(35):225-227.
Authors:MEI Jie  OUYANG Le
Affiliation:MEI Jie OUYANG Le
Abstract:The paper has the gradual market investigation and analysis of the general market, the regions and the programs and points out the factual market-oriented development strategies according the development of the commercial houses in Nanchang according to the investigation of the whole market and the consumers, so as to direct the city to have the reasonable plan and instruct the consumers to make the reasonable choices.
Keywords:real estate  development strategies  demand and supply  market positioning
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