Need fulfillment and experiences on social media: A case on Facebook and WhatsApp |
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| Affiliation: | 1. Department of Communication, University at Albany, State University of New York, SS 331, 1400 Washington Ave., Albany NY 12222, United States;2. Department of Communication, Shepherd University, PO Box 5000, Shepherdstown WV 25443, United States;3. Communication and Fine Arts Department, College of Liberal Arts and Social Sciences, University of Guam, UOG Station, Mangilao, GU 96923, United States;1. Instituto de Investigación Médica M. y M. Ferreyra (INIMEC – CONICET-Universidad Nacional de Córdoba), Córdoba, Argentina;2. Center for Development and Behavioral Neuroscience, Binghamton University, Binghamton, NY, USA;3. Facultad de Psicología, Universidad Nacional de Córdoba (UNC), Córdoba, Argentina;4. Instituto de Farmacología Experimental de Córdoba (IFEC-CONICET), Córdoba, Argentina;5. Departamento de Farmacología, Facultad de Ciencias Químicas, UNC, Córdoba, Argentina;6. Laboratorio de Análisis Clínicos Especializados (LACE), Córdoba, Argentina;7. Southern Connecticut State University, New Haven, CT, USA |
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| Abstract: | With an increasing inflow and outflow of users from social media, understanding the factors the drive their adoption becomes even more pressing. This paper reports on a study with 494 users of Facebook and WhatsApp. Different from traditional uses & gratifications studies that probe into typical uses of social media, we sampled users' single recent, outstanding (either satisfying or unsatisfying) experiences, based on a contemporary theoretical and methodological framework of 10 universal human needs. Using quantitative and qualitative analyses, we found WhatsApp to unlock new opportunities for intimate communications, Facebook to be characterized by primarily non-social uses, and both media to be powerful lifelogging tools. Unsatisfying experiences were primarily rooted in the tools' breach of offline social norms, as well in content fatigue and exposure to undesirable content in the case of Facebook. We discuss the implications of the findings for the design of social media. |
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| Keywords: | Human needs User experience Facebook WhatsApp |
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