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Impression management concerns and support-seeking behavior on social network sites |
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| Affiliation: | 1. Michigan State University, 309 Communication Arts & Sciences, East Lansing, MI 48824, USA;2. Michigan State University, 409 Communication Arts & Sciences, East Lansing, MI 48824, USA;1. University of Central Florida, USA;2. Pennsylvania State University, USA;1. Department of Communication Studies, The University of Iowa, 105 Becker Communication Studies Building, Iowa City, IA 52242, USA;2. Department of Communication, University of Connecticut, 337 Mansfield Road, Unit 1259, Storrs, CT 06269, USA;1. University of Macau, Macau;2. Hong Kong Polytechnic University, Hong Kong;1. Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev, Israel;2. Department of Psychology, Ben-Gurion University of the Negev, Israel;1. University of Edinburgh, UK;2. Swansea University, UK;3. University of Birmingham, UK;4. University of Bath, UK;1. Business School, University of Edinburgh, Edinburgh, UK;2. School of Management, University of Bath, Bath, UK |
| Abstract: | This study investigates whether and how impression management concerns shape ways people seek social support on social network sites (SNS). The data from a laboratory experiment (N = 176) show that the importance of impression management goals change depending on the publicity of the message, and that the amount of effort in message composition increases as the severity of the problem increases. This relationship becomes greater when people use a public as opposed to a private SNS channel to communicate a stressful situation. The more effort people put into message composition, the more likely they are to produce a sophisticated support-seeking message that serves an additional goal of impression management. This study contributes to understanding supportive communication occurring on social network sites. |
| Keywords: | Supportive communication Support seeker Social network sites Impression management Message design logic |
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