To email or not to email: The impact of media on psychophysiological responses and emotional content in utilitarian and romantic communication |
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| Affiliation: | 1. College of Business Administration, California State University, Sacramento, 6000 J Street, Sacramento, CA 95819, USA;2. Department of Operations & Decision Technologies, Kelley School of Business, Indiana University, 1309 East Tenth Street, Bloomington, IN 47405, USA;1. Laboratory for Studies in Research Evaluation, Institute for System Analysis and Computer Science (IASI-CNR), National Research Council of Italy, Italy;2. Department of Engineering and Management, University of Rome “Tor Vergata”, Italy;1. University of Hasselt, Belgium;2. University of Antwerp, Faculty of Social Sciences, B-2020 Antwerp, Belgium;3. KU Leuven, Facultair Onderzoekscentrum ECOOM, Naamsestraat 61, Leuven B-3000, Belgium;1. University of Hasselt, Belgium;2. University of Antwerp, Faculty of Social Sciences, B-2020, Antwerpen, Belgium;3. Centre for R&D Monitoring (ECOOM) and Dept. MSI, KU Leuven, Leuven, Belgium;1. Department of Thoracic Surgery, Chinese PLA General Hospital, Beijing, China;2. Department of Oncology, Shanghai Pulmonary Hospital, Tongji University School of Medicine, Shanghai, China;3. Division of General Thoracic Surgery, Department of Surgery, Mayo Clinic, Rochester, Minnesota;4. Division of Biostatistics/Surgery, Mayo Clinic, Rochester, Minnesota;5. Division of Epidemiology and Division of Pulmonary and Critical Care Medicine, Mayo Clinic, Rochester, Minnesota;6. Department of Laboratory Medicine and Pathology, Mayo Clinic, Rochester, Minnesota;7. Division of Nuclear Medicine, Department of Radiology, Mayo Clinic, Rochester, Minnesota |
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| Abstract: | Lean asynchronous computer mediated communication is often considered poor for communicating emotion, yet individuals continue to use it for business, personal, and even romantic communication. We used a lab experiment to investigate the influence of media (email and voicemail) and task type (romantic and utilitarian) on both the psychophysiological responses of senders and the content of the resulting messages. Message senders had more arousing physiological responses when sending emails than when leaving voicemails. An interaction exists between media and task such that the content of romantic email messages was more positive than romantic voicemails; while the opposite was true for utilitarian tasks. Thus the choice of media triggers different emotional responses in the sender and leads to different message content. |
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| Keywords: | Media Email Voicemail Emotion Psychophysiology Media naturalness theory |
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