Media multitasking during political news consumption: A relationship with factual and subjective political knowledge |
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| Affiliation: | 1. Department of Management, University of Wisconsin-La Crosse, 418A Wimberly Hall, 1725 State Street, La Crosse, WI 54601, USA;2. Communication Studies Department, University of Wisconsin-La Crosse, 202 Wing, 1725 State Street, La Crosse, WI 54601, USA;3. School of Communication, Ohio State University, 154 N. Oval Mall, Derby Hall, Columbus, OH 43210, USA;1. The Media School, Indiana University, USA;2. Department of Journalism and Mass Communication, Sungkyunkwan University, South Korea;3. Department of Journalism and Mass Communication, Incheon National University, South Korea;1. Johannes Gutenberg University Mainz, Department of Communication, Jakob-Welder-Weg 12, 55128 Mainz, Germany;1. School of Communication, The Ohio State University, Columbus, OH, USA;2. College of Communication Arts and Sciences, The Michigan State University, East Lansing, MI, USA;1. School of Communication, The Ohio State University, Columbus, OH, USA;2. College of Communication Arts and Sciences, The Michigan State University, East Lansing, MI, USA;1. GTZN 224, Edward R. Murrow College of Communication, Washington State University, Pullman, WA, 9916 4, USA;2. School of Journalism and Communication, Peking University, Beijing, 100871 , China;3. School of Journalism and Communication, Qingdao University, Qingdao, Shandong, 266071, China;4. Edward R. Murrow College of Communication, Washington State University, Pullman, WA, USA |
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| Abstract: | Growth of digital, social, and mobile media has enabled engagement with multiple media activities during news consumption in a more efficient and synchronous fashion than before. This study investigates whether media multitasking activities while consuming political news affects individuals' levels of subjective and factual political knowledge. Results from a Web survey of online panel members show that on the whole, pairwise and bundled forms of media multitasking are negatively related to factual political knowledge. Also, those who engage in media multitasking are more likely to report that they are politically knowledgeable but they do not know about politics as much as they think they do. Implications are discussed for media multitasking and an informed citizenry. |
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| Keywords: | Media multitasking Subjective political knowledge Factual political knowledge |
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