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Social media mapping innovations for crisis prevention,response, and evaluation
Affiliation:1. University of Namur & ICHEC Brussels Management School, Department of International Management and Marketing, Rue au Bois 365a, B-1150 Brussels, Belgium;2. University of Namur, Business Department, Rempart de la Vierge 8, B-5000 Namur, Belgium;3. Maastricht University, Department of Marketing and Supply Chain Management & Service Science Factory, PO Box 616, NL-6200 MD Maastricht, the Netherlands;1. School of Management, College of Business, RMIT University, Room 32-002, Level 9, Building 80 (Swanston Academic Building), 445 Swanston Street, Melbourne, VIC 3000, Australia;2. RMIT University, Room 33, Level 9, Building 80 (Swanston Academic Building), 445 Swanston Street, Melbourne, VIC 3000, Australia;3. Information Technologies for Innovative Services Department (ITIS), Luxembourg Institute of Science and Technology (LIST), 5, avenue des Hauts-Fourneaux, L-4362 Esch/Alzette, Luxembourg
Abstract:Social media has had a noticeable influence on the practice of crisis communication. Crisis managers are becoming increasingly attracted to social media because of the ability to expand the communication options available to organizations and their publics during a crisis. Previous researchers have identified a variety of benefits and challenges presented by the use of social media for crisis communication. Two new social media mapping applications, SituMap and PhotoSorter, were recently developed to cultivate participation, collaboration, and conversation specifically for crisis communication. The purpose of the present investigation is to explore the features of these applications and discuss the potential benefits of these features for crisis managers in each stage of the crisis lifecycle.
Keywords:Mapping  Geographic information systems  Crisis communication  Crisis management  Emergency response  Social media
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