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The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments
Affiliation:1. School of Management, University of Science and Technology of China, 96 Jinzhai Road, Hefei, China;2. School of Public Affair, University of Science and Technology of China, 96 Jinzhai Road, Hefei, China;1. School of Business Administration, Zhejiang Gongshang University, Zhejiang 310018, People’s Republic of China;2. Zheshang Research Center of Zhejiang Gongshang University, Zhejiang 310018, People’s Republic of China;3. Department of Business Administration, Soochow University, 56 Kuei-Yang St., Sec. 1, Taipei, Taiwan, ROC;4. Contemporary Business and Trade Research Center of Zhejiang Gongshang University, Zhejiang 310018, People’s Republic of China;1. Boston College, 140 Commonwealth Avenue, Chestnut Hill, MA 02467, USA;2. University of Hagen, Faculty of Business Administration and Economics, 58084 Hagen, Germany;1. Orange Labs—Caen, France;2. Telecom SudParis—Institute Mines-Telecom, CNRS 5157, France
Abstract:This study examines the influence of the tertius iungens orientation on knowledge-sharing activities and individual job performance within enterprise social media environments. The empirical analysis reveals that knowledge self-efficacy, social interaction ties, and the norm of reciprocity positively influence the tertius iungens orientation and knowledge-sharing activities in social media, while enjoyment of helping does not have a significant influence. In addition, the tertius iungens orientation has a significant impact on knowledge-sharing activities in social media, which in turn influences individual job performance. Based on the results of this analysis, this study discusses the research findings and proposes theoretical and practical implications of the study as well as the research's limitations.
Keywords:Tertius iungens orientation  Knowledge sharing  Network sharing  Enterprise social media  Social cognitive theory  Social capital theory
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