Enjoyment fosters media use frequency and determines its relational outcomes: Toward a synthesis of uses and gratifications theory and media multiplexity theory |
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| Affiliation: | 1. Texas Christian University, United States;2. Cornell University, United States;3. Clemson University, United States;1. University of Puget Sound, Department of Communication Studies, 1500 N. Warner St., Tacoma, WA 98416, United States;2. University of California, Davis, Department of Communication, One Shields Avenue, Davis, CA 95616, United States;1. Department of International Business Administration, Chinese Culture University, 55, Hwa-Kang Road, Yang-Ming-Shan, Taipei 11114, Taiwan;2. Department of Business Management, Tatung University, 40, Sec. 3, Zhongshan N. Rd., Taipei City 104, Taiwan;3. Department of Marketing and Distribution Management, Chien Hsin University of Science and Technology, 229, Jianxing Rd., Zhongli City, Taoyuan County 32097, Taiwan;1. Michigan State University, USA;2. California State University Channel Islands, USA;3. Ohio University, USA |
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| Abstract: | Previous work has begun to incorporate psychological constructs into our understanding of media multiplexity (i.e., use of multiple media in a single interpersonal relationship). Following this approach, this investigation examined how a user's enjoyment of a communication medium might both predict medium use frequency and alter the extent to which closeness is an outcome of such use. Results supported this model across six popular interpersonal communication media (voice telephone, text messaging, e-mail, instant messaging, video chat, and social networking sites) in relationships with extended family members. Specifically, at low levels of medium enjoyment, use of a medium was not associated with relational closeness. Practically, these results suggest that communicating via an unsatisfying medium may not foster relational closeness; theoretically, these results argue for including psychological processes to strengthen MMT as a theory of interpersonal media choice. |
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| Keywords: | Media multiplexity theory Uses and gratifications Media choice Online communication attitude Relational closeness |
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