石油元素的文化符号在文具产品设计中的应用

目的 从石油文化特色出发,提炼视觉符号用于文具产品设计中,赋予其人文情怀,传承石油文化,发扬石油精神,唤起消费者的兴趣。方法 以“石油元素”的视觉符号提取为切入点,从造型、色彩、材质3个视角,物质、造型、精神3个层面,深入剖析其形象符号,提炼其中典型的视觉要素,将其创造性地应用于文具用品设计中,并形成系列。设计中注重造型元素和风格的统一,同时也考虑到人体工学与需求、功能、材料、颜色、美感等的协调。结论 对设计要素的创新应用,是构建特色城市外在形象和内在文化的重要媒介,“石油元素”的提炼和再设计,是需要在深入研究石油文化内涵的基础上,融入恰当的设计思维和表现形式,为具有石油特色的城市的纪念品设计提供一些思路。

Application of Cultural Symbols of Petroleum Elements in Design of Stationery Products

The paper aims to extract and use visual symbols in design of stationery product based on characteristics of petroleum culture, to give them humanistic feelings, inherit petroleum culture and arouse interests of consumers. The visual symbol extraction of "petroleum element" was taken as a starting point to analyze the image symbols from three perspectives of "modeling, color and material" and three levels of "material, modeling and spirit", to explore their image symbol in depth, extract the typical visual elements and creatively apply them to the design of various stationery series. The design paid attention to the unity of modeling elements and styles, and at the same time, the coordination of ergonomics, functions, materials, colors, aesthetics, etc. were taken into consideration. The innovative application of design elements is an important medium to promote its area external image dissemination and internal cultural heritage. Refining and redesign of "petroleum element" requires in-depth research of the petroleum culture connotation and integration of appropriate design thinking and expressions. It provides some ideas for the design of city souvenirs in areas with petroleum characteristics.