| 电信运营商媒体业务发展研究 |
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| 引用本文： | 吴雯漫,吴钢.电信运营商媒体业务发展研究[J].信息通信技术,2011,5(5):61-66. |
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| 作者姓名： | 吴雯漫 吴钢 |
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| 作者单位： | 中国联通研究院,北京,100032 |
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| 摘 要： | 随着三网融合的推进,如何经营媒体业务成为电信运营商重点关注的问题之一。文章从繁荣泛媒体产业生态的视角,分析电信运营商发展媒体业务的定位,结合电信运营商的业务特点,给出电信运营商发展媒体业务的建议,并分析电信运营商媒体业务的赢利模式。
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| 关 键 词： | 媒体 泛媒体 媒介融合 三网融合 |
Research on Media Service Development of Telecom Operators |
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| Wu Wenman Wu Gang China Unicom Labs,Beijing ,China.Research on Media Service Development of Telecom Operators[J].Information and Communications Technologies,2011,5(5):61-66. |
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| Authors: | Wu Wenman Wu Gang China Unicom Labs Beijing China |
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| Affiliation: | Wu Wenman Wu Gang China Unicom Labs,Beijing 100032,China |
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| Abstract: | With the development of Three-Network Convergence, how to operate media service becomes an important topic. This article analyzes the media service orientation for telecom operators from the view of promoting ubi-media industry eco-system, and gives suggestions for operating media service of telecom operators, andanalyzes the commercial modes at last. |
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| Keywords: | Media Ubi-media Media Convergence Three-Network Convergence |
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