| 建筑企业开拓异地市场的探讨 |
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| 引用本文： | 梁绍川. 建筑企业开拓异地市场的探讨[J]. 建筑经济, 2007, 0(Z2) |
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| 作者姓名： | 梁绍川 |
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| 作者单位： | 华南农业大学经济管理学院 广东广州510642 |
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| 摘 要： | 由于近年来建筑市场迅速开放,大量建筑企业开拓异地市场,本文从市场细分与企业本身竞争优势的角度出发,研究了影响建筑企业开拓异地市场的环境与影响因素,提出了建筑企业开拓异地市场的经营策略。
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| 关 键 词： | 建筑 企业 异地市场 |
Discussion on Construction Enterprises Explorating of Remote Markey |
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| LIANG Shaochuan. Discussion on Construction Enterprises Explorating of Remote Markey[J]. Construction Economy, 2007, 0(Z2) |
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| Authors: | LIANG Shaochuan |
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| Affiliation: | LIANG Shaochuan |
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| Abstract: | As the contruction market has developed rapidly and is open in recent years, a lot of contruction enterprises enter into the exploration of the remote contruction market. This paper, from a perspective of market segmentation and contruction enterprises's competitive advantages, poses an analysis on the enviroment and fators that have an important impact on contruction enterpries exploring the remote market, at last proposing some strategies for their further development. |
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| Keywords: | construction enterprise remote market |
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