| 论英语广告的词汇特色 |
| |
| 引用本文： | 黄蔷 王微萍. 论英语广告的词汇特色[J]. 重庆理工大学学报(自然科学版), 2005, 19(10): 111-113 |
| |
| 作者姓名： | 黄蔷 王微萍 |
| |
| 作者单位： | 重庆工学院外国语学院,重庆400050 |
| |
| 摘 要： | 广告语言是一门浓缩的艺术化商业语言，其用词受语言学、心理学、营销学、社会学、美学诸多学科影响，具有多方面的研究价值。以商业英语广告为例，着重探讨英语广告中的用词特色。
|
| 关 键 词： | 英语 广告 词汇特色 |
| 文章编号： | 1671-0924（2005）10-0111-03 |
| 收稿时间： | 2005-06-13 |
| 修稿时间： | 2005-06-13 |
On the Vocabulary Features in English Advertising |
| |
| HUANG Qiang, WANG Wei-ping. On the Vocabulary Features in English Advertising[J]. Journal of Chongqing University of Technology(Natural Science), 2005, 19(10): 111-113 |
| |
| Authors: | HUANG Qiang WANG Wei-ping |
| |
| Abstract: | Advertising language is an artistically concentrated business language. Influenced by such sciences as linguistics, psychology, marketing, sociology, aesthetics, etc, its diction has various values for research. Taking commercials as an example, the article probes into the vocabulary features of English advertising. |
| |
| Keywords: | English, advertising vocabulary feature |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
