| 企业名牌战略经营 |
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| 引用本文： | 肖业.企业名牌战略经营[J].四川冶金,2010,32(6):62-65. |
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| 作者姓名： | 肖业 |
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| 作者单位： | 攀钢集团西昌新钢业有限公司,西昌615012 |
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| 摘 要： | 本文主要介绍了企业创建名牌战略的紧迫性、必要性和实施名牌战略的意义、方法、步骤,以及在实施过程中需要注意的问题。通过大力实施名牌战略,不断提升产品附加值和竞争力,促使企业管理水平大幅提高,明确以质量为核心的名牌发展规划,动员全体员工为打造一流品牌而共同努力。
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| 关 键 词： | 名牌 名牌战略 品牌优化 以质取胜 |
ENTERPRISE NAME BRAND STRATEGY MANAGEMENT |
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| Xiao Ye.ENTERPRISE NAME BRAND STRATEGY MANAGEMENT[J].Sichuan Metallurgy,2010,32(6):62-65. |
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| Authors: | Xiao Ye |
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| Affiliation: | Xiao Ye(Pangang Group Xichang New Steel Enterprise co.,LID,Xichang,Sichuan 615012,China) |
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| Abstract: | This paper describes the implementation of the enterprise through strong brand-name strategy,and constantly improve the competitiveness of products,to significantly improve the level of business management.And clearly enterprise quality name brand development at the core of planning to mobilize all our staff for creating national,provincial-class brands together. |
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| Keywords: | name brand name brand strategy brand optimization using quality to compete |
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