| 服装市场调查的若干误区及改进 |
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| 引用本文： | 张春姣,杨以雄,史晓云.服装市场调查的若干误区及改进[J].国际纺织导报,2011(9):77-81. |
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| 作者姓名： | 张春姣 杨以雄 史晓云 |
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| 作者单位： | 东华大学服装学院,中国 |
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| 摘 要： | 基于应用统计学知识及市场调研文献资料,通过对服装市场调研方法、工具以及问卷调研的评价指标梳理,结合服装市场问卷调研的实际案例和常见问题及误区,探析产生原因及改进方法,为从事相关工作的调查者提供借鉴。
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| 关 键 词： | 服装 市场调研 问卷 样本 案例研究 SPSS统计 |
Typical errors and improvement methods in apparel market research |
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| Zhang Chunjiao,Yang Yixiong,Shi Xiaoyun Fashion & Art Design Institute of Donghua University,Shanghai/China.Typical errors and improvement methods in apparel market research[J].Shanghai-Frankfurt am Main,2011(9):77-81. |
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| Authors: | Zhang Chunjiao Yang Yixiong Shi Xiaoyun Fashion & Art Design Institute of Donghua University Shanghai/China |
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| Affiliation: | Zhang Chunjiao,Yang Yixiong,Shi Xiaoyun Fashion & Art Design Institute of Donghua University,Shanghai/China |
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| Abstract: | Based on applied statistics and literature on market research,information such as apparel market research methods and evaluation indexes was collected,common problems and errors during apparel market research combining with case study were found out,after that the causes and improvement methods were analyzed to provide market investigators with references. |
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| Keywords: | apparel market research questionnaire sample case study SPSS statistics |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
