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欧洲功能性食品的市场及销售情况
引用本文:李燕妮,刘均洪.欧洲功能性食品的市场及销售情况[J].食品科技,2003(5):6-8.
作者姓名:李燕妮  刘均洪
作者单位:青岛科技大学化工学院,青岛,266042
基金项目:国家自然科学基金资助项目(20176019)。
摘    要:功能性食品的全球市场总额大约有33亿美元,欧洲市场大约有2亿美元,占欧洲食品市场交易额的不到1%。1999年,欧洲功能性日常食品的关键产品销售额大约为1.35亿美元。不少跨国食品公司的利润随着功能食品销售量的增长而增加。一小部分小型和中型公司在夹缝中生存或走仿制之路。营养学研究表明,功能性食品若要具有长期成功的市场必须依赖于产品的开发和销售。一般市场成功的因素(可口、便利、多样)在功能性食品销售中也有重要的作用。

关 键 词:健康  功能食品  欧洲市场
文章编号:1005-9989(2003)05-0006-03
修稿时间:2003年2月25日

Market and marketing of functional food in Europe
LI Yan-ni,LIU Jun-hong.Market and marketing of functional food in Europe[J].Food Science and Technology,2003(5):6-8.
Authors:LI Yan-ni  LIU Jun-hong
Abstract:In the paper an overview is given about the market situation of functional food in Europe. The global market of functional food is estimated up to 33 billion US$, the respective market estimations for Europe exceed 2 billion US$, representing less than 1%of the European food market. Functional dairy products are the key product sector accounting for sales of around 1.35 billion US$ in 1999 in Europe. Mostly multinational food companies as well as international suppliers profit from the market growth of functional food. A limited number of small and medium sized companies are active in market niches or "me-too" products. special reports in nutritional research, product development and marketing are necessary to realise long-lasting market success of functional food products. Therefore the market is characterised by a high rate of product failures. General success factors for the marketing of food (like tasty products, convenience, variety) play a crucial role in functional food as well.
Keywords:health  functional food  Europe market  
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