| 景德镇陶瓷会展平台打造的“五力”策略探讨 |
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| 引用本文： | 田书芹,王东强.景德镇陶瓷会展平台打造的“五力”策略探讨[J].中国陶瓷,2010(3). |
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| 作者姓名： | 田书芹 王东强 |
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| 作者单位： | 重庆文理学院经管学院; |
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| 基金项目： | 重庆文理学院引进人才2008年度科研启动经费项目 |
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| 摘 要： | 中国会展业发展的"第四次浪潮"已经到来,许多城市纷纷提出建设"会展城市"的目标。会展业和城市品牌形象具有较强的互动效应。景德镇要切实突出城市特色,导入"五力"策略,搭建陶瓷会展平台,不断提高"世界瓷都"城市品牌形象的成长力。
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| 关 键 词： | 陶瓷会展 城市品牌形象 互动效应 竞争力 |
THE DISCUSSION ON THEFIVE FORCESTRATEGY OF THE CERAMIC MICE PLATFORM SHAPING IN JINGDEZHEN |
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| Tian Shuqin,Wang Dongqiang.THE DISCUSSION ON THEFIVE FORCESTRATEGY OF THE CERAMIC MICE PLATFORM SHAPING IN JINGDEZHEN[J].China Ceramics,2010(3). |
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| Authors: | Tian Shuqin Wang Dongqiang |
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| Affiliation: | Tian Shuqin,Wang Dongqiang (College of Economy & Management,Chongqing University of Arts , Sciences,Chongqing 402160) |
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| Abstract: | With Thefourth waveof MICE industry development in China having arrived,many cities want to realize the goal of buildingMICE cityThere are strong interactive effects between MICE industry and urban brand image,we can introduce thefive forcestrategy and highlight a city's character to build MICE platform,improve the competitiveness of urban brand image continually in.Jing De Zhen. |
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| Keywords: | Ceramic MICE urban brand image interactive effect growing-up capability |
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