从三大功能出发探索包装设计理论

防护功能,方便功能,美化宣传功能是包装的三大功能,本文从这三大功能出发,通过对瓷器、罐头,铝银粉等典型商品的包装设计思路的举例分析,系统地探讨了包装设计的理论问题。在此基础上还进一步探讨了三大功能和经济的关系——没有科学的设计理论,包装设计不可能取得理想的经济效果。

Approaches to the Theory of Packaging Design through Three Functions

Protection, convenience and beatification are the three functions of packaging. This paperillustrates and analyses the packaging design for the typical commodities such as chinawares,tins and Al-Ag dusts through three functions, and approaches the theory of packaging designsystematically. On the basis, the relationship between functions and economics has been fur-ther studied.