Direct and indirect effects of perceived price on perceived value of mobile phones |
| |
Authors: | Aleksandra Pisnik Korda Boris Snoj |
| |
Affiliation: | 1. Faculty of Economics and Business, Marketing Department, University of Maribor, Razlagova 14, 2000, Maribor, Slovenia
|
| |
Abstract: | Nowadays many leading companies understand that creating outstanding customer value is necessary to achieving sustainable market success. The main problem discussed in this article is the examination of factors affecting perceived value, emphasizing the relationship between perceived price and perceived value. Based on literature and their own findings, the authors designed a model of relationships between researched factors. This model was tested using structural equation modeling. The results reflected that statistically significant relationships exists and that perceived price has direct as well as indirect efects on perceived product value. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|