基于全球化与地域化观念下的豪华经济型酒店设计实践——以南海aloft酒店设计为例

豪华经济型酒店作为经济型酒店衍生出的一个新的细分类型,在设计、理念、产品、服务和体验等各方面,都打破了陈规,满足客人对有限服务品牌酒店更高的期待.该文通过对南海aloft酒店设计实践的介绍,分析在全球化与地域化观念下,豪华经济型酒店在设计过程中所需应对的三个挑战.

Design of Luxury Budget Hotel Based on Globalization and Localization:Design of Nanhai Aloft Hotel

As a new type of economy Hotels,luxury budget hotel has got new breakthrough in areas such as design,concept,products,services and experience,to meet the guests higher expectations to brand-hotel.Throuhg the introduction of the design practice on Nanhai Aloft Hotel,this paper analyzed three challenges need to deal with in the design process based on the concept of globalization and regionalization.