| 女大学生服装购买意向和消费心理浅析 |
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| 引用本文： | 王枚先,任子中,朱光好. 女大学生服装购买意向和消费心理浅析[J]. 北京服装学院学报(自然科学版), 1993, 0(2) |
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| 作者姓名： | 王枚先 任子中 朱光好 |
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| 作者单位： | 北京服装学院管理工程系 100029 |
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| 摘 要： | 运用问卷调查法对女大学生在服装购买意向和消费心理方面进行了研究。根据不同变量类型,分别采用X~2检验、Kendall相关系数和Pearson矩积相关系数分析了各类问题间的关系,得到了各项统计推断的结论。
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| 关 键 词： | 服装 市场营销研究 服装消费心理 卡方(X~2)检验 肯德尔相关系数 矩积相关系数 |
Preliminary Analysis on the Clothes Purchasing Intention and Consumer psychology of Female College Students |
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| Wang Meixian Ren Zizhong Zhu Guanghao. Preliminary Analysis on the Clothes Purchasing Intention and Consumer psychology of Female College Students[J]. Journal of Beijing Institute of Clothing Technology, 1993, 0(2) |
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| Authors: | Wang Meixian Ren Zizhong Zhu Guanghao |
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| Affiliation: | Wang Meixian Ren Zizhong Zhu Guanghao |
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| Abstract: | The clothes purchasing intention and consumer psychology were studied on the results of a questionaire survey carried out towards female students at several higher educational institutions in Beijing, China. According to different type of variates, the relationship between survey items had been investigated by means of X~2 test, Kendall's correlations and Pearson's product moment correlations. Conclusions of scientific inference were given. |
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| Keywords: | garments marketing research clothes consumer psychology X~2 test Kendall's correlations coefficient product moment correlations coefficient |
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