基于市场营销的数据仓库的构建

数据仓库技术已经应用到很多领域,例如金融、电信、银行、保险、股票市场等行业.本文简单介绍了数据仓库的基本概念、主要特征、体系结构及其组成,详细的分析了数据仓库在市场营销中应用的主题,并以客户满意度主题为例讨论如何在市场营销中构建数据仓库,最后简单的阐述了目前的几种数据分析技术.

The Building of Data Warehouse Based on Marketing

Data warehouse technology has been applied to many fields,such as finance,telecom,banking,insurance and stock market.This paper introduces the basic concepts of data warehouse, main features, system structure and composition.It analyzes the data warehouse application themes in marketing ,and takes the customer degree of satisfaction subject as the example to discuss how to build the data warehouse in marketing. Finally, it describes several current data analysis technology.