从物化到文化--论中国企业产品设计观念的革命

产品的技术设计是产品的物化设计，工业设计是产品的人化设计，即产品的文化设计。几十年计划经济体制下形成的、以技术设计为主体的产品设计观念，无法适应市场经济体制下的消费需求。中国企业将直接面对国际国内市场的激烈竞争，从以技术为主体的产品设计观念发展为以物的文化设计为产品设计观念的工业设计，关系到竞争能力与企业生存，是中国企业无法回避而又迫在眉睫的一场产品设计观念的革命。

From Materialize to Culture--The Revolution of Product Design Mind in Chinese Enterprises

Technical design of a product is named as materialized product design, while industrial design is human-centered product design, in other words, cultural design of a product. The technology-centered product design mind, which was formed under the planned econ omy system in the past scores of years,can not keep abreast of the consumers' need under the new market economy system. Chinese enterprises will face to the heated competition in either domestic market or overseas market directly. The design mind change from technology-centered product design to material culture-centered industrial design affects the competitive ability and exis tence of enterprises.It is an extremely urgent revolution of product design mind that all the Chinese enterprises can not escape.