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Associating versus proposing or associating what we propose: Comment on Gawronski and Bodenhausen (2006).
Authors:Albarracín  Dolores; Hart  William; McCulloch  Kathleen C
Abstract:This commentary on the article by B. Gawronski and G. V. Bodenhausen (see record 2006-10465-003) highlights the strengths of the associative-propositional evaluation model. It then describes problems in proposing a qualitative separation between propositional and associative processes. Propositional processes are instead described as associative. Propositions are ordered associations, whereas many other associations do not depend on the order of the involved elements. Implications of this alternative definition for the phenomenology of thought and for social psychology are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
Keywords:implicit and explicit attitudes  persuasion  social cognition  judgment  attitude change  cognitive consistency  dual process models  evaluative conditioning  implicit measures
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