平面广告图形设计中的悖谬

广告中悖谬思维并不是对逻辑的背叛,也不是反对思维的既定秩序,而是使受众从相反的方面来认识广告中最为本质的东西,从思维的对立面去寻找新的创意方法,打破固有的思维定式,这也是对广告创作思维逻辑性的发展与完善。

Preposterous in Figure Design of Plane Advertising

In advertising, a preposterous way of thinking is neither betraying logic, nor resisting the established or given order of thinking. Instead, it is a way to lead the audience to reversely understand the most essential part of advertisements, to look for new, innovative, and creative methods by breaking the established mode of thinking, and to develop and perfect the logic of commercial conception and design.