| 高职《营销策划》课程情境式教学的应用研究 |
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| 引用本文： | 左石华. 高职《营销策划》课程情境式教学的应用研究[J]. 湖南工业职业技术学院学报, 2014, 0(5): 74-76 |
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| 作者姓名： | 左石华 |
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| 作者单位： | 湖南机电职业技术学院，湖南 长沙，410151 |
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| 摘 要： | 营销策划情境式教学是对传统营销教学模式的改革和创新,符合技能型人才的培养目标。与传统的营销策划教学模式相比,它更注重学生实际操作能力的培养,强调学生的主体地位,有效地激发了学生学习的主观能动性和兴趣性,是一种培养学生"快乐地学习"的教学理念。
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| 关 键 词： | 情境式教学 营销策划 应用 |
Research on the Application of Situational Teaching Mode for Marketing Planning Course |
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| ZUO Shi-hua. Research on the Application of Situational Teaching Mode for Marketing Planning Course[J]. Journal of Hunan Industry Polytechnic, 2014, 0(5): 74-76 |
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| Authors: | ZUO Shi-hua |
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| Affiliation: | ZUO Shi-hua ( Hunan Mechanical ＆Technical Polytechnic, Changsha410151, Hunan) |
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| Abstract: | The situational teaching mode for marketing planning is some kind of reform and innovation to traditional teaching mode,which contributes to the educational objectives for training skilled talents in higher vocational colleges.Compared with traditional teaching mode,the situational teaching mode attaches much more importance to the cultivation of students＇ practical abilities,it emphasizes on the student-centered teaching-style and how to effectively inspire the students＇ activeness and interest. The teaching concept of it is to benefit the students from ＂happy-learning＂. |
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| Keywords: | the situational teaching mode marketing planning application |
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