洗涤剂绿色化升级的机遇和挑战

基于绿色化学的核心和原则,阐述了绿色洗涤剂自身应具备的特点以及绿色洗涤剂与普通洗涤剂的区别。分析了中国主流消费群体的变化趋势以及消费者对洗涤剂产品的认知,表明新主流消费群体对洗涤剂产品关注度在持续提高,并且更加关注洗涤剂对人体和环境安全性的影响。主流消费群体关注度提高和行业标准法规的变化趋势必然会引导和推动洗涤行业向绿色健康的方向发展,然而绿色洗涤剂的发展仍然面临诸多挑战。

Opportunities and challenges for the development of green detergents

The characteristic of green detergent and its difference with regular detergent have been expounded according to the principle of green chemistry. The variation trend of Chinese mainstream consumer group shows that the new mainstream consumer group are more and more concerning about household detergents, especially about the safety to human and environment. The growing attention of the mainstream consumer group and the variation trend of the industrial standard regulation on detergents will inevitably promote the development of green detergents; however there are still challenges for the development of green detergents.