| 数据挖掘在银行客户关系管理系统中的应用 |
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| 引用本文： | 左爱群,杜波. 数据挖掘在银行客户关系管理系统中的应用[J]. 武汉工业学院学报, 2006, 25(3): 52-55 |
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| 作者姓名： | 左爱群 杜波 |
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| 作者单位： | 1. 武汉工业学院,计算机与信息工程系,湖北,武汉,430023
2. 中国建设银行湖北省分行,信息技术部,湖北,武汉,430015 |
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| 摘 要： | 介绍了数据仓库和客户关系管理系统的概念，分析了数据仓库应用的关键技术联机分析处理和数据挖掘之间的区别，指出基于数据挖掘的银行客户关系管理系统是银行发展的必然选择。最后给出了数据挖掘的各种模式及在银行客户关系管理系统中的应用。
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| 关 键 词： | 数据仓库 客户关系管理 数据挖掘 联机分析处理 |
| 文章编号： | 1009-4881（2006）03-0052-04 |
| 收稿时间： | 2006-01-17 |
| 修稿时间： | 2006-01-17 |
DATA MINING IN CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM OF BANKING |
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| ZUO Ai-qun,DU Bo. DATA MINING IN CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM OF BANKING[J]. Journal of Wuhan Polytechnic University, 2006, 25(3): 52-55 |
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| Authors: | ZUO Ai-qun DU Bo |
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| Affiliation: | 1. Department of Computer and Information Engineering,Wuhan Polytechnic University, Wuhan 430023, China ;2. Information Technology Section, Hubei Branch of China Construction Bank,Wuhan 430015, China |
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| Abstract: | The concepts of Data warehouse and customer relationship management are introduced. The differences between the key techniques in utilizing data warehouse and on-line analytical processing and data mining are discussed. The CRM system based on data mining should be developed in banking for improving the services. In the end,all kinds of models of data mining are described and are applied in banking CRM. |
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| Keywords: | data warehouse customer relationship management data mining on-line analytical processing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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