网络营销在企业中的应用

网络营销作为一种现代市场营销方式，具有其独特的优势，网络营销的新形式也不断涌现，其营销方式也在不断地推陈出新，如博客营销、交叉网络营销等。在信息社会的今天，越来越多的全球知名企业重视网络营销，网络营销给这些企业带来了巨大的商机。而我们中国的一些企业现在还存在着网络营销意识淡薄、企业信息化程度较低、网站营销的功效不高、营销方式过于单一的问题，影响了其在市场中的竞争力。通过具体案例来分析企业是如何应用网络营销以及网络营销给他们自身带来的影响。

Application of Network Marketing in Enterprises

Network marketing is a modern marketing method,which has its own unique advantages.Some new forms of network marketing are constantly emerging,such as blog marketing,cross-network marketing.There are a growing number of well-known global enterprises paying attention to the network marketing,which have achieved enormous business opportunities.However some Chinese enterprises still have a weak sense of network marketing,doubtlessly,which will affect the competition of our enterprises.This article analyzes the impact of network marketing on these enterprises by some specific cases.