| 旅游资源评价创新的思路与导向 |
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| 引用本文： | 李杜红,曹诗图.旅游资源评价创新的思路与导向[J].四川烹饪高等专科学校学报,2013(6):34-36. |
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| 作者姓名： | 李杜红 曹诗图 |
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| 作者单位： | [1]鄂州市旅游局,湖北鄂州436099 [2]武汉科技大学管理学院,湖北武汉430081 |
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| 摘 要： | 由于国家旅游局于2003年颁布的《旅游资源分类、调查与评价标准》（简称《国标》）在指导思想与方法论上存在偏差，使得《国标》在实践中出现各种操作层面的问题，不适应现代旅游业发展和新时期旅游产品开发的需要，应从思想方法论的高度对《国标》适当进行修正，创新旅游资源评价思路，变革旅游资源评价方法，灵活运用《国标》。具体在实践中可以贯彻创新导向、形象导向、实用导向、产品导向、市场导向、竞争导向。
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| 关 键 词： | 旅游资源评价 创新 导向 |
On Innovation and Orientation of Tourism Resource Evaluation |
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| Authors: | LI Du-hong CAO Shi-tu |
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| Affiliation: | 1. Ezhou Tourism Bureau, Ezhou 436099, Hubei, China ; 2. Management School of Wuhan University of Science and Technology, Wuhan 430081, Hubei, China) |
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| Abstract: | The Criteria for Tourism Resource Classification, Investigation and Evaluation （ referred to as＂ GB＂ in short）which was promulgated in 2003 by China National Tourism Administration has met with a number of problems in practice because it has defects in guiding principles and methodology. Therefore, GB should be a- mended to establish innovative tourism recourse evaluation principles and methods so that it could better serve modern tourism development and tourism product development. Its implementation should be innovation-orien- ted, image-oriented, application-oriented, product-oriented, market-oriented and competition-oriented. |
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| Keywords: | tourism resources evaluation innovation orientation |
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