| 汽车制造商的零售与租赁混合渠道管理策略 |
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| 引用本文： | 梁喜,熊中楷.汽车制造商的零售与租赁混合渠道管理策略[J].工业工程与管理,2010,15(1). |
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| 作者姓名： | 梁喜 熊中楷 |
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| 作者单位： | 1. 重庆交通大学,财经学院,重庆,400074
2. 重庆大学,经济与工商管理学院,重庆,400030 |
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| 基金项目： | 国家自然科学基金资助项目(70571088,70871125);;重庆市自然科学基金资助项目(2006BB0188) |
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| 摘 要： | 在两周期设置下,将制造商占主导的零售与租赁混合渠道结构区分为独立式、冲突式和回购式三类,然后分析了租赁渠道对零售渠道的影响以及制造商相应的渠道管理策略。结果表明:对于制造商而言,回购式结构是较为稳定的渠道结构,其可以平衡零售商和租赁商的利益。
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| 关 键 词： | 供应链管理 渠道管理 混合渠道 租赁 汽车 |
The Management Strategy in Hybrid Channel of Retail and Rental for the Carmaker |
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| LIANG Xi,XIONG Zhong-kai.The Management Strategy in Hybrid Channel of Retail and Rental for the Carmaker[J].Industrial Engineering and Management,2010,15(1). |
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| Authors: | LIANG Xi XIONG Zhong-kai |
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| Affiliation: | 1.College of Finance & Economics;Chongqing Jiaotong University;Chongqing 400074;China;2.College of Economy and Business Administration;Chongqing University;Chongqing 400030;China |
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| Abstract: | In a two-period model that the carmaker is the leader of Stackelberg game and the retailer and rental firm are the follower,we analyze three different channel structures: a separate channel,a discord channel and a buyback channel,and analyze the effect of the rental channel on the retail channel and the management strategy for the carmaker.The results show that the buyback channel structure is comparatively stable. |
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| Keywords: | supply chain management channel management hybrid channel rental car |
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