洛阳传统村落的“艺术助力”策略研究

目的 在乡村振兴背景下,对洛阳传统村落艺术化手法的介入现况及存在问题进行分析,并从形象、产业、文化3个层面对艺术助力传统村落振兴的基本策略进行探索。方法 以定量研究的方法,确定具有代表性的25个传统村落作为研究对象;以类型学分类重组的方法,对现有艺术助力的内容进行归类,并总结出目前助力所聚焦的层面;以定性研究的方法,分析艺术助力现况中所存在的问题,并有针对性地提出改善升级策略。结论 “艺术助力”是传统村落保护性复兴和传承性发展的有效路径之一,助力策略可围绕形象、产业、文化3个维度展开,以视觉识别系统的设计助力村落形象的打造,以设计与营销的融合助力村落经济的发展,以设计思维的导入助力乡土文化的复兴。

Strategy of "Artistic Assistance" in Luoyang Traditional Villages

In view of the background of rural revitalization, this paper aims to analyze the current situation and existing problems of the artistic technique of Luoyang traditional villages, and explore the basic strategies of artistic assistance in the revitalization of traditional villages from three aspects:image, industry and culture.First, 25 representative traditional villages are selected as the research objects by quantitative research methods. Second, based on typology classification and reorganization, the content of the existing art aid is categorized and the current focus of the aid is summarized. Last, improvement and upgrading strategies are put forward according to the analysis of the problems existing in the current situation of art assistance by qualitative research methods. "Art assistance" is one of the effective ways to revitalize traditional villages. The assistance strategy includes three aspects:image, industry and culture. The design of visual recognition system helps build the village image, the integration of design and marketing helps the development of village economy, and the introducing of design thinking helps the revival of local culture.