市场营销专业实践教学体系的改革与创新

市场营销专业实践教学是培养应用性营销人才的重要途径,在我校市场营销专业专升本的背景下,对营销专业实践教学体系进行改革与创新,就显得尤为重要。本文主要从课堂实践、校内实践、校外实践三个环节对实践教学体系进行改革与创新,旨在建立有利于培养学生专业能力和综合素质的实践教学体系。

Reform and Innovation in Practice Teaching System of Marketing Specialty

The practice teaching method in the marketing specialty is of vital importance to the cultivation of marketing talents of practical nature.As our marketing specialty has been upgraded to the undergraduate level,the reform and innovation seem all the more necessary.This paper discusses ways to reform and innovate the practice teaching system in the light of course practice,campus practice and out of campus practice so as to construct a system that will benefit the training of students' professional abilities and comprehensive quality.