民国美术字在南京城市形象更新设计中的应用

目的 对城市更新、城市文本进行研究,挖掘民国时期美术字在其中所发挥的作用,并归纳适用于未来城市形象发展的设计路径。方法 以城市形象更新和民国美术字两个视角为基础,以南京地区为主要案例,比较分析美术字在城市中的应用层面和创新模式,对民国时期美术字在城市形象各媒介的作用进行分析。结果 得出民国时期美术字相关因素在城市形象更新设计中的价值以及其在复兴地域文化中的作用。结论 全球化进程日益加快,城市建设迅猛发展。城市特色已逐渐被信息化大潮淹没,并出现了文脉断裂、空间失序等一系列问题。民国时期出现的“美术字”既融合了中国书法艺术,又汲取了西方的设计元素,是维护和发展城市特色,塑造和提升城市形象的有效路径。

Font design in ROC using in urban image renewal design

This paper aims to study the urban renewal and urban text, explore the role of calligraphy in the ROC period, and summarize the design path method suitable for the development of urban image in the future. Method Based on the perspectives of the renewal of city image and the ROC calligraphy, and taking Nanjing as the main case, this paper compared and analyzed the application level and innovation mode of calligraphy in the city, and analyzed the role of calligraphy in various media of city image during the ROC period. The value of the related factors of calligraphyy in the ROC period in the urban image renewal design and its role in the revival of regional culture were obtained. With the accelerating process of globalization and rapidly developing urban construction, the characteristics of the city have been gradually submerged by the tide of informatization, and a series of problems such as context rupture and spatial disorder have appeared. The "calligraphy" in the ROC period have not only integrated Chinese calligraphy art, but also absorbed Western design elements. It is an effective way to maintain and develop urban characteristics and shape and enhance the image of the city.