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基于行为劝导的社区垃圾分类回收设备设计研究
引用本文:李静,王思,卜凡坤,韩玉柱,潘旭东,云曲霄,金龙.基于行为劝导的社区垃圾分类回收设备设计研究[J].包装工程,2022,43(20):350-358.
作者姓名:李静  王思  卜凡坤  韩玉柱  潘旭东  云曲霄  金龙
作者单位:燕山大学,河北 秦皇岛 066004
基金项目:2019/2020年河北省专业学位研究生教学案例(库)建设项目(KCJSZ2020023);2020燕山大学教学研究与改革项目(2020GFH18);2021年秦皇岛市科学技术研究与发展计划自筹项目(202101A238)
摘    要:目的 为顺应垃圾分类趋势,培养人们分类投放垃圾的行为习惯,进行社区垃圾分类回收设备的劝导性设计研究。方法 通过问卷调查和实地观察对社区居民垃圾分类行为进行调研,确定社区劝导的目标用户和目标行为,并从中提取其阻碍因素。根据Fogg行为模型,从增强用户动机、提高用户能力、增设触发因素三方面出发,选取适用劝导策略对社区垃圾分类回收设备进行改进以解决阻碍因素。结果 根据适用劝导策略对社区垃圾分类回收设备进行功能规划。具备行为劝导功能的社区垃圾分类回收设备由社区智能垃圾桶、智能公示牌和手机APP组成,通过三者互相配合增进社区居民垃圾分类投放的执行能力。结论 将劝导技术应用于社区垃圾分类回收设备,能够设计出更加适用于社区使用的垃圾分类回收设备。

关 键 词:劝导技术  行为劝导  垃圾分类  智能回收设备

Research on Community Garbage Sorting and Recycling Equipment Based on Behavior Persuasion
LI Jing,WANG Si,BU Fan-kun,HAN Yu-zhu,PAN Xu-dong,YUN Qu-xiao,JIN Long.Research on Community Garbage Sorting and Recycling Equipment Based on Behavior Persuasion[J].Packaging Engineering,2022,43(20):350-358.
Authors:LI Jing  WANG Si  BU Fan-kun  HAN Yu-zhu  PAN Xu-dong  YUN Qu-xiao  JIN Long
Affiliation:Yanshan University, Hebei Qinhuangdao 066004, China
Abstract:In order to comply with the trend of garbage classification and cultivate people''s behavioral habits, the persuasive design of community garbage sorting and recycling equipment was researched. Through questionnaire surveys and field observations, the community residents'' garbage classification behaviors are investigated, the target users and target behaviors are determined, and the hindering factors are extracted from them. According to the Fogg behavior model, starting from the three aspects of enhancing user motivation, improving user capabilities, and adding trigger factors, appropriate persuasion strategies are selected to improve the equipment to solve the hindering factors.According to the applicable persuasion strategy, the equipment shall be functionally planned. The equipment with behavioral persuasion function is composed of intelligent trash cans, intelligent publicity signs and mobile apps. Through the cooperation of the three, the implementation ability of community residents'' garbage sorting and disposal is enhanced. Applying persuasion theory to community garbage sorting and recycling equipment can design the equipment that is more suitable for community use.
Keywords:Captology  behavior persuasion  garbage classification  intelligent recycling equipment
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