| Abstract: | Presents an overview of the career of John A. Bargh. For outstanding and original research on the forefront of cognitive approaches to social psychology. His use of innovative methodologies for studying social information processing has illuminated the role of knowledge accessibility and automatic processing in social perception. Using elegant experimental designs, he has made seminal discoveries of the interactions between conscious and unconscious processing and between prior expectancies and stimulus input. His theoretical distinctions among varieties of automatic and controlled processing have made a significant contribution to psychology. An exceptional scientist and scholar, he has set the agenda for future research on the role of the unconscious in social behavior (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
