| 考虑赠品促销影响的供应链协调模型研究 |
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| 引用本文： | 何志昂.考虑赠品促销影响的供应链协调模型研究[J].武汉纺织工学院学报,2008(1):40-42. |
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| 作者姓名： | 何志昂 |
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| 作者单位： | [1]罗定职业技术学院经管系,广东罗定527200 |
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| 摘 要： | 在考虑赠品促销对市场需求具有影响效应的前提下，构建了市场需求预测与赠品相关的供应链协调模型，证明了该模型能使供应链渠道得到有效协调；并建立了这类契约的最优决策模型，得出最优解存在的条件以及最优解的表达式；然后分析了模型中相关参数的变化对最优决策变量及供应链利润的影响。
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| 关 键 词： | 赠品促销 供应链 收入共享 契约 渠道协调 |
Study on A Supply Coordination Model with Considerationof Influence of Premium Promotion |
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| Authors: | HE Zhi-ang |
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| Affiliation: | HE Zhi-ang (Economy and Management Department,Luoding Polytechnic,LuoDing 527200,China) |
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| Abstract: | A supply chain coordination model with that the forecasting market demand connect with premium is discussed in this paper, and the validity of supply chain channel coordination by this contract and an optimal decision problem under the condition of the supply chain coordination is studied. It is proved that this coordination model can coordinate the supply chain effectively; further, the optimal decision model is established, and the existent conditions and the expression of optimal solution are found. |
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| Keywords: | Premium Promotions Supply Chain Revenue-sharing Contract Channel Coordination |
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